Publishing

Publish social posts

Connect social channels and publish generated videos from the Posts page or the workspace Share menu.

Impractical can help you publish generated videos to connected social channels.

Open Posts

Use Posts in the sidebar.

The Posts page shows channel cards, post performance stats, a post list, and a Create post button.

Posts page with connected channel stats and published posts.
Posts page with connected channel stats and published posts.

Supported channel cards include:

  • YouTube
  • TikTok
  • X

Connect a channel

If a channel is not connected, select Connect on its card.

Complete the provider authorization flow. After connecting, the channel card can show post counts, likes, and impressions.

Create a post from Posts

Select Create post.

Add:

Create post dialog opened after clicking Create post.
Create post dialog opened after clicking Create post.
  • Video source
  • Title
  • Caption
  • Channels

Then select Publish post.

Post from a project

Open a project, select Share, then choose Post.

This uses the current project as the video source. Add the title, caption, and connected channels before publishing.

Track posts

The post list shows each publication with:

  • Name
  • Posted date
  • Channel
  • Status
  • Performance metrics when available

Statuses can include posting states, posted states, or issue states depending on the provider response.

Delete a post

Some providers only allow deleting draft or scheduled posts through the publishing integration.

When deletion is available, use the post row's more-options menu. Published posts may need to be managed directly on the social platform.

Posting checklist

Before publishing:

  • Confirm the video is the right version.
  • Check the title and caption.
  • Select the intended channels.
  • Confirm platform-specific requirements such as duration and aspect ratio.
  • Review the final preview after export if the post waits for an export.