The product

One line in.
A launch video out.

Describe what you shipped in a sentence. Impractical directs, cuts it to the beat, reviews its own work, and hands you a finished film — in about twenty minutes.

a real cut · made from one prompt

~20 min

prompt to finished cuts

1080p MP4

post-ready, watermark-free

GitHub + Slack

watches pushes, delivers cuts

Your brand kit

real colors, fonts & UI

How it works

From a sentence to a finished film.

Five steps, about twenty minutes, and no editing software in sight.

1

Describe it

Say what you shipped.

One sentence and a screen recording — that's the whole brief. No storyboards, no timeline, no editing software to learn.

New drop

What did you ship?

Kite triages your inbox before you open it
PunchyCalmCinematicGenerate
2

It plans the film

It writes to the beat.

Before a single frame renders, it plans the whole video to music — so every cut and reveal lands on the beat, the way real launch films are made.

beat sheet · 124 bpm

3

Four cuts

You get four takes.

The same story comes back cut four different ways — hard cuts, a slow glide, a split screen, kinetic type. You watch four finished videos and keep the one you like.

Support, sorted.

The Punch
4

Refine it

Change it by asking.

“Hold the logo longer. Make it red.” Say what you want in plain English and it re-cuts just that part — no regenerating, no keyframes.

Ship louder.

hit harder, make it red
5

Ship it

On brand, ready to post.

It uses your real colors and fonts, then hands you a finished 1080p MP4 — ready to post the moment it's done.

kite
launch.mp4 · 1920×1080 · 30fps

Why it's different

Not another text-to-video toy.

Trained on real motion design

Not generic AI video. Impractical learned pacing, easing, and where to cut from thousands of hours of real launch films and title sequences.

It reviews its own work

It renders real frames, looks at them, and re-cuts until the film matches the brief — then a design critic signs off before you ever see it.

Your product, exactly

It animates your real interface and brand — crisp type, pixel-accurate screens, your colors and fonts — never a hallucinated approximation.

Book a demo

Your newmotion designer.

A 20-minute walkthrough on your own product. Bring a recording of what you shipped, and you'll leave with a real cut.

Tailored to your productAll four directors, liveNo setup, no commitment